Ad Watch: Honda Si Destroys TRON MCP

While the target customers for the Honda Civic Si were likely but an idea when Disney's groundbreaking-at-the-time yet now cult classic TRON was made, Honda's Santa Monica based Ad Agency RPA enlisted RBG6 via Nexus London to create a TRON-based ad for the sportiest of stock Civics nonetheless. The ad caught our eye and ear on the TV due to countless hours playing the arcade version of TRON at Elsie's lunch in Harvard square during the early eighties. This gaming of course followed multiple viewings of the then not yet cult classic RCA SelectaVision vinyl VideoDisc version of TRON on a Zenith color TV. Now, if we could just get the Civic Si through those damn grid bugs and light cycles. – Mike Bumbeck