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Ad Watch: Audi R8, Born of Powerful Ideas

Audi's again taken the high-concept route with a new costume-drama spot to launch its $109,000 R8. The narrative finds a new R8 racing through four milestone eras in Audi's motorsport history: The 1930's Auto Union, the 1960's aluminum-construction period, the late-1970's Quattro and the present-day Le Mans diesel. Articulate narrator to add gravitas? Check.


[via World Car Fans]

More on the Audi R8 [internal]

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For such a good sounding car, there is not one clip of the car at full throttle.

thats really a shame. i second the ferrari/shell commercial.