Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Ad Watch: Audi R8, Born of Powerful Ideas

Audi's again taken the high-concept route with a new costume-drama spot to launch its $109,000 R8. The narrative finds a new R8 racing through four milestone eras in Audi's motorsport history: The 1930's Auto Union, the 1960's aluminum-construction period, the late-1970's Quattro and the present-day Le Mans diesel. Articulate narrator to add gravitas? Check.

Advertisement

[via World Car Fans]

Related:
More on the Audi R8 [internal]

Share This Story

Get our newsletter

DISCUSSION

goldplatedj-old
goldplated_j

For such a good sounding car, there is not one clip of the car at full throttle.

thats really a shame. i second the ferrari/shell commercial.