A Neat, Tough Package: 1968 Ford Torino GT

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The mysteries of marketing can be confounding. Take this ad for the '68 Ford Torino GT- here's a car that's clearly designed to win the hearts of sunburned gentlemen in the former CSA who like the feel of a four-speed shift knob in one hand and a cold beer in the other as they roar off to the infield scene at the Jefferson Davis 500. Yet Ford's marketers cooked up an ad apparently targeted at wholesome turtlenecked insurance brokers in Connecticut who like to cut loose with an extra highball at the local turn-n-surf. Catchy tune, though.

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