A Dealer Is Actually Trying to Charge Over $40,000 for a Hyundai Veloster N

Image: Hyundai

We have all been down this road before: Any time a hot performance car hits the showroom some dealers will attempt to maximize profit, but this time it’s not a Hellcat or some Porsche 911 variant, but rather a Hyundai Veloster. Apparently, one dealer is under the grand delusion that some sucker is willing to pay $40,000 for one.


In fairness, the car in question is not just any Hyundai Veloster, but rather the all-new Veloster N. This is Hyundai’s first crack at making a serious hot-hatchback that can go toe-to-toe against the Volkswagen GTI or perhaps the now discontinued Focus ST.

The Veloster N packs an impressive 250 horsepower and starts at a very reasonable $27,820. If you add the Performance Package that includes a limited slip differential, larger wheels, bigger brakes and a power bump to 275 HP that car would set you back just under $30,000. It’s a good deal.

Some Jalopnik staffers have driven this car and not only does it kick ass, but it is also a surprisingly easy candidate to learn how to row your own gears. Overall, the Veloster N shapes up to be a killer value if you can score the right deal.

Unfortunately, some Hyundai stores think the Veloster N is worth way more than Hyundai intended and, despite the fact that according to Autotrader there are around 254 units to choose from, a few dealers have added some pretty substantial markups.


One Alabama Hyundai dealer has their Veloster N listed for a whopping $40,730.


I’m curious to the buyer profile of someone who wants to drop forty large on a Hyundai when the much faster Golf R can be had at the same price.

What is even more amazing is that not too far away there is a store in Arkansas with the same exact car for an advertised price of $25,645.


I gave a call to the sales department at Fayetteville Hyundai to see if the sale price was legit. A salesperson said that it does include a $500 loyalty bonus and a $500 military rebate and if a customer did not qualify for either one the sale price would be $26,645. Even still, with a sticker price of $29,920, a discount of $3,275 is pretty solid.


More importantly, it’s over $14,000 cheaper than the one in Alabama. Even if that buyer in Alabama shipped their car from Arkansas, they would still have some substantial savings over the local store.

I’m constantly amazed at some of the dealers that don’t quite understand that this thing called the internet exists, and if the price on a local car is too high, chances are another store somewhere else is willing to offer a better deal. It only takes a few clicks to find it after all.

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Tom McParland

Tom is a contributing writer for Jalopnik and runs AutomatchConsulting.com. He saves people money and takes the hassle out of buying or leasing a car. (Facebook.com/AutomatchConsulting)