They've clearly evolved the design from the current generation, which screams Korean car. This looks like familiar also. From the 3/4 view it seems to carry a profile similar to the current generation Toyota Camry. [Hyundai-Blog]
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Yep, decisively Camry, with a bit of Legacy mixed in the headlights.
Yet it does it better, and I would rather drive this than a Camry. Methinks it's also playing off the Genesis a little.