It seems that people at Volkswagen are planning to bring back the Beetle, again, and not just for commercials. AutoExpress has learned that the new new Beetle is planned for 2010 and, unlike the previous generation, this one isn't going to be quite so feminine. Volkswagen is going to do things slightly differently in order to compete with the likes of the new Mini and the new Fiat 500. The new Beetle, as proposed, should get a stronger look with cleaner lines and a lower, tougher roofline. Built on the new Golf platform, the refined Beetle should also offer more space for passengers and their macho gear. VW hopes it can go from frau to wow with this new design and not have it be relegated to the ride of choice for University of Tennessee sorority girls. [Source/Rendering: AutoExpress]