Now, Bert Weinman Ford in Chicago was sacrificing those new '82s at below dealer cost, but who cared when you could pick up an air-conditioned '77 LTD Country Squire 9-passenger wagon for $2,188?

And that wasn't all! How about a '77 Chevrolet Malibu, a '77 LTD Brougham hardtop, or a terrific '77 Mercury Marquis… all for 2,188 bucks apiece? Or would you take a brand-new Ford EXP instead?