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Kias Are Selling With Outrageous Mark-Ups Right Now

Kias Are Selling With Outrageous Mark-Ups Right Now

People are paying more than 20% over MSRP for new Kia Souls, Fortes, and Sorentos.

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2022 Kia Forte GT
2022 Kia Forte GT
Image: Kia

It’s a horrible time to be in the market for a car right now. It doesn’t look like things will cool down anytime soon; if anything, it’s getting worse. And customers are all too willing to overpay for new cars. In a list published by Consumer Reports detailing the new car models with the biggest dealership markups, Kia and Hyundai hold nine of the top 10 spots.

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Using car buying data from Truecar, CR was able to piece together which models and trims are selling for over sticker, and by how much. Of the 10 worst offenders, eight are Kia models, with one Hyundai and one Nissan rounding out the list. None of these are cars you’d expect people to pay more than 20% over sticker for, but that’s the market right now. Here’s how the data breaks down.

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2022 Kia Soul LX

2022 Kia Soul LX

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Image: Kia
  • MSRP: $19,290
  • Average transaction: 21% over MSRP
  • Average paid over MSRP: $4,045
  • Average transaction price: $23,355
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2022 Kia Forte LXS

2022 Kia Forte LXS

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Image: Kia
  • MSRP: $19,590
  • Average transaction: 21% over MSRP
  • Average paid over MSRP: $4,064
  • Average transaction price: $23,654
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4 / 12

2022 Kia Sorento LX

2022 Kia Sorento LX

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Image: Kia
  • MSRP: $29,590
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $6,077
  • Average transaction price: $35,667
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5 / 12

2023 Kia Sportage LX

2023 Kia Sportage LX

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Image: Kia
  • MSRP: $25,990
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $5,025
  • Average transaction price: $31,015
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6 / 12

2022 Kia Niro PHEV EX

2022 Kia Niro PHEV EX

Image for article titled Kias Are Selling With Outrageous Mark-Ups Right Now
Image: Kia
  • MSRP: $33,390
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $6,372
  • Average transaction price: $39,762
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7 / 12

2022 Kia Seltos LX

2022 Kia Seltos LX

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Image: Kia
  • MSRP: $22,590
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $4,284
  • Average transaction price: $26,874
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2022 Hyundai Kona SEL EV

2022 Hyundai Kona SEL EV

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Image: Hyundai
  • MSRP: $34,000
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $6,427
  • Average transaction price: $40,427
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9 / 12

2022 Kia EV6 Wind

2022 Kia EV6 Wind

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Image: Kia
  • MSRP: $47,000
  • Average transaction: 19% over MSRP
  • Average paid over MSRP: $8,772
  • Average transaction price: $55,772
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2022 Nissan Kicks SV

2022 Nissan Kicks SV

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Image: Nissan
  • MSRP: $21,850
  • Average transaction: 18% over MSRP
  • Average paid over MSRP: $4,032
  • Average transaction price: $25,882
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2022 Kia Telluride LX

2022 Kia Telluride LX

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Image: Kia
  • MSRP: $33,090
  • Average transaction: 18% over MSRP
  • Average paid over MSRP: $5,927
  • Average transaction price: $39,017
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