![Image for article titled Blip: What The Hell, AMC](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/0e93b0e3f1d5cde1b85de22df5792a46.jpg)
Sure, the AMC Rebel 770 was an impressive and under-appreciated muscle car, but why did AMC choose to convey this by parking it in a field, setting up a tiny, frilly tent, and then have hard-to-see, black-clad weirdos stagily cavorting in the background? Who does this appeal too, and do we really want them having such a fast car?