Blip: What The Hell, AMC

It's like they focus-grouped these ads exclusively with people kicked out of renn faires for being too drunk

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Photo: AMC

Sure, the AMC Rebel 770 was an impressive and under-appreciated muscle car, but why did AMC choose to convey this by parking it in a field, setting up a tiny, frilly tent, and then have hard-to-see, black-clad weirdos stagily cavorting in the background? Who does this appeal too, and do we really want them having such a fast car?