We’ve covered the anime car (or itasha) phenomenon in Japan previously on Jalopnik East, and at the time we mentioned that actual automakers were getting in on it. Well, Subaru partnered with famous anime studio Gainax (of Neon Genesis Evangelion) to produce an anime called Wish Upon the Pleiades (you know, Subaru =…
One of those facts about a Japanese commute which contributes to the "weird Japan" stereotype, there are a lot of anime themed cars. It can't be helped. Why? Because it's true. It's not unusual to see one or two during rush hour, or a few scattered throughout a parking lot.
"Itasha" (痛車) literally mean "painmobile", but they are Japan's sticker-covered geek cars. The decals often feature anime, manga or video game characters. "Ita" either refers to the pain inflicted on the wallets of the car owners—or the folks who see the cars.