Tesla's New Enthusiasm Problem: There's Too Much Of It

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:30 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 11/06/13 9:38am 11/06/13 9:38am

The CEO Of Toyota Sent Me A Letter Telling Me I'm Coolest

To paraphrase André 3000, what's cooler than being cool? Being Akio Toyoda, Toyota's performance-loving, race car-driving, occasionally hipster-dressing CEO, that's what. And in a thing that actually just happened for real, he sent me a letter telling me I'm the coolest. I'm feeling all the feels! » 11/01/13 3:40pm 11/01/13 3:40pm

Hipster Akio Toyoda Is Our Salute To Japan's Coolest Car Executive

I have a huge amount of respect for Toyota CEO Akio Toyoda, and just when I didn't think he could rise any higher in my book, he shows up to a talk at Meiji University dressed like just raided the Bonobos catalog to try and get young people excited about cars again. » 10/08/13 1:42pm 10/08/13 1:42pm

Japanese Automakers Want To Make Cars "Cool" Again

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 10/08/13 9:48am 10/08/13 9:48am

How Toyota's BMW Deal Fulfills Akio Toyoda's Deepest Desire

Let's face it: when Akio Toyoda became CEO at Toyota, nobody really knew what to make of it. Was he just representing the family's interests? Would he be a puppet for management? Or was he a Hail Mary pass to pull Toyota out of its slump? » 6/29/12 10:30am 6/29/12 10:30am

You Say Toyoda, We Say Toyota: How The Automaker Got Its Name

Sakichi Toyoda was born in Japan 145 years ago today on February 14th, 1867. By all accounts a hard-working entrepreneur, Toyoda's greatest success was building a small business manufacturing textile looms. That business ended up growing into a company that, for two years beginning in 2008, became the world's largest… » 2/14/12 1:30pm 2/14/12 1:30pm