What About Bob?

This image was lost some time after publication.
This image was lost some time after publication.

Last week when the General introduced its newly tricked-out GMT-900 trucks, the Chevy Silverado and the GMC Sierra, it got us to thinking — whatever happened to the old "Like A Rock" ad slogan? One of us (take a guess) was all over that made-in-Detroit Bob Seger crooner shit, and despite the suckiness of the song — that same one of us thought it was a pretty cool slogan for a truck — and it fits right in with that whole "American Revolution" thing Chevy's slingin' right now. Plus, Seger's got a new album out soon — so there's all sorts of cross-promotional crap to work with. And they already can say they're first in class when it comes to star-power cause Seger can whoop Taylor Hicks ass any day of the week.

On the other hand, one of us felt that the slogan sucked and the last of us was an elitist from NY and was totally ambivalent. So we'd like you guys to think about it and answer us this question:


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Google Video Mining: Jeremy Clarkson on BBC Motorworld [internal]

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I think they should recognize their target audience and just go with "Okie From Muskogee" instead.