These Are the Most (and Least) Popular Car Brands with Women

Right off the bat we have our women winner: Buick. According to the survey, that all has to do with the fact GM has put an extra focus on female buyers for this specific brand.

“The majority of the OEMs now have a minority dealer organization, but GM takes it a step further: They have a Women’s Retail Network,” Marc Bland, chief diversity officers at S&P said.

The study says that on average, female buyers are more likely to be loyal to a certain brand. On average, Mitsubishi comes in second place in this category at 7.6 percent.

If you are wondering which brand came in first place for female brand loyalty, look no further than Mini. S&P Global says 9.2 percent of women buying Minis are repeat customers.

Slightly over half of all Lexus buyers are women. Not too shabby!

A little under half of all Infiniti buyers are women. Slightly more shabby!

Tell your drunk uncle that Miatas aren’t girls’ cars. They’re women’s cars.

Way to go, Kia! Sadly, Hyundai didn’t make the cut.

Ah, here they are. The cars women don’t buy. It’s because they are sensible people unlike me (I love the Challenger).

If mansplaining was a car, it would be a Tesla. No surprise here.

Ford is reportedly the only full-line automaker (read: doesn’t just make trucks and body-on-frame SUVS) with a higher loyalty among men than women. Quite a fete from the blue oval.

S&P says that the reason you’re about to see the following few companies at the bottom of this list is because of their reliance on trucks. I suppose that makes sense.

Have you ever been less surprised by the results of a study? There’s no chance. From the jump you should have known that Ram would be at the bottom of this list.

I will say this though: my mom really liked the TRX when I tested it last year. However, my girlfriend and sister hated it.