The 2019 GMC Sierra is kicking off the New York Auto Show with the debut of its AT4 package, upgrading the new truck for your off-pavement activities while previewing an all-new sub-brand of off-the-lot off-road GMCs.

Yeah, that’s right. The quasi-premium truck and SUV sub-brand of Chevrolet is spawning its own sub-brand of off-road vehicles, for the truck buyer who doesn’t want a Ford or Ram and whose friend just bought a Chevy, and who wants more off-road capability but doesn’t know how to, or doesn’t want to customize it themselves. I guess.

Jalopnik’s man on the ground, Erik Shilling (6' 2") stands next to the 2019 GMC Sierra AT4 to demonstrate its new height.

The 2019 Sierra AT4 gets a two-inch lift, four-wheel drive with a two-speed transfer case, skid plates, locking rear differential, traction selection system for different road surfaces, off-road Rancho shock absorbers, Hill Descent Control, that 5.3-liter V8 and bespoke 18-inch or 20-inch wheel designs with all-terrain tires.

Aesthetically, the Sierra AT4 gets bespoke 18-inch or 20-inch wheel designs with all-season tires, body-colored grille, door handle and bumper treatments, bespoke interior trim design, red recovery hooks and that cool ass tailgate.

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It’s also available with an optional heads-up display, rear-view mirror camera, carbon fiber bed, and safety features like lane-change alert, blind spot monitoring, Surround Vision cameras, front pedestrian braking and low-speed automatic braking.

Finally, it can be optioned with either the 6.2-liter V8 or 3.0-liter inline-six Duramax diesel paired with the 10-speed automatic. Pricing for the AT4 has yet to be announced, along with when, exactly, it will go on sale. It was previously announced that new Sierras would start hitting dealerships in the fall of this year.

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The rest of the new sub-brand of off-roading GMCs will be announced over the next two years. It’s no Raptor, but it’s still pretty cool. I hope we somehow get a Chevy Bolt AT4, like, eventually.

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