Since its revival efforts and re-joining the North American market in mid-2015, the Royal Enfield brand has grown leaps and bounds by focusing on building good stuff and expanding its product lines. In 2015 the company’s products weren’t anywhere as polished as they are today, and it still managed to shift just over 300,000 units. In 2024, less than ten years later, Enfield sold an impressive 944,000 machines (up 4.7 percent from 2023). These figures make RE the seventh-largest motorcycle brand in the world by sales, driven largely by double-digit percentage growth in the North American and Latin American markets.
Royal Enfield products all seem to get pretty good marks among the riding staff at Jalopnik. Being broke writers, we naturally gravitate toward cheap and cheerful bikes, but RE is really packing its price-conscious product line with quality and impressive capability for the cost. The company had just three motorcycles on offer in 2015, and over a dozen different products today, and with its new all-electric Flying Flea sub-brand even more are coming.
Royal Enfield is the shot in the arm that the American motorcycle market needed to thrive. Cost-conscious consumers still want to ride motorcycles, and that’s what Royal Enfield builds. While other brands rely on scooters and tiny-displacement city bikes to pad the low end of their price spectrum, RE will build you a better bike for less. I have been seriously impressed every time I’ve ridden one of these Indian-built machines, and I don’t expect its future products to be any different.
Any company that can grow from essentially nothing to a world-class motorcycle maker in just a decade just proves how much other bike brands have been resting on their laurels. Royal Enfield will be pushing for the one-million-sold mark in 2025, which is simply astonishing looking back on where the company came from.