DGJ here. Stepping away from the editorial "we" for a second, here's an admission other that for a select few cars (examples: 907, 917, 914, 356, 355, 959), I've never been big on Porsches. That said, the boys and girls from Weissach far and away had the best display at this year's Los Angeles Auto Show. That said, it's a easy when you have your own room. But they really did it up, blowing up promotional materials from the past and hanging them above current models. For example, a Mark Donohue/917 poster hung over the Carrera GT.
After the stage was taken down last night after the press conference, the Cayenne Turbo S was moved in with the rest of the vehicles, while a Carrera Panamericana 550 Coupe took its place across from the Cayman. Peter Dunkle's 356, which, judging by the Kumho race-compound tires, is still run in vintage competition, sat proudly in the foyer. The whole setup was tastefully decorated, the music was appropriate and the gratis caf americano was welcome in the middle of a long day. This was everything that Buick's display wasn't and example of what every automaker should strive to do with their show area: create a near-sacred place where the brand can truly shine. Second place goes to Volvo for their very Swedish-modern display. Anybody over at Buick listening?
Porsche's Good Booth [Internal]