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We once worked for a guy who was about as clueless about trade-show booths as they come, always trying to save a buck and making his company look ridiculous in the process. Buick's booth at the Los Angeles Auto Show looks like his work writ large. Trim pieces displayed as priceless artifacts? Without even filing down the edges of the plastic? One generally doesn't emphasize craftsmanship by pairing it with half-assed workmanship.

This image was lost some time after publication.

It's exactly emblematic of GM's problem with Buick. They have no clue what to do with it, so they hurl it at various walls to see if any of it comes off. If you were Buick, wouldn't you rather have a better booth? And when compared to the sheer brilliance of the Porsche display, it's a no brainer. You can do small and classy, you can do big and cheap, but you can't do big, cheap and classy. This booth fails miserably.

Related:
GM Pursues Ex-Con Homemaker Demo: Martha Shilling for Buick [Internal]