A whole bunch of Nissan and racing executives just got together in a bar (seriously), to announce the launch of the latest contender at the ultimate glory of winning Le Mans. Built to take on Audi, Porsche, and Toyota at their own game, it's called the Nissan GT-R LM NISMO.

Details are exceedingly sparse right now, but what Nissan is saying is that it's going to start competing in 2015, and not in the category you think. Instead of racing against Ferraris and Porsches in the GT classes, the company is building a new prototype from the ground up to compete in the top tier at Le Mans, LM P1.

We can't even see what the car looks like yet, as they're completely keeping things under wraps until later down the line.

What we do know is that the company is entering into the full force of the racing breech. The Le Mans factory teams of Audi, Porsche, and Toyota are well-funded, and all of them want to take the checkered flag at Le Mans as well.


But Nissan has extensive racing experience, not only from its race programs in disciplines like Super GT Japan and Australian V8 Supercars, but also the Deltawing venture.


And while launching your race program in a bar might be getting things off to an inauspicious start, Nissan says it wants to have fun while doing it.


Let's just hope, for their sake, they don't have too much fun.

Photos credit: Nissan