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Jaguar Is Done Building Sexy Wagons As SUVs Rule The Universe

Illustration for article titled Jaguar Is Done Building Sexy Wagons As SUVs Rule The Universe

Since Americans just don’t buy wagons and Europeans started looking for crossovers instead as well, Jaguar’s Design Chief Ian Callum says Jaguar can’t make a business case for sexy wagons anymore.

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Ian Callum was already spilling the beans on the future of Jaguar’s most practical side, according to Auto News. As it turns out, Jaguar found that the Germans are buying wagons in Europe, and the wagons they spend their hard earned Euros on also happen to be German – as in, not Jaguars. Said German carmakers also manage to sell their best looking estates to some Austrians and Swiss, but the British aren’t buying. In fact, the British want exactly what the Americans want: SUVs.

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Painful or not, Jaguar has to make money, and that’s why the F-Pace SUV is set to become its best-selling model to date, while a successor to its 186 MPH wagon or an arguably better version of the smaller XE sedan is out of the question.

Basically, you didn’t buy enough of these:

Illustration for article titled Jaguar Is Done Building Sexy Wagons As SUVs Rule The Universe

So Callum had to do this:

Illustration for article titled Jaguar Is Done Building Sexy Wagons As SUVs Rule The Universe
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In other news, the 2017 Volvo V90 T8, a hybrid wagon with more than 400 horsepower is set to go on sale in America very soon.

Talking of high-voltage wires, are you ready for Jaguar’s electric cars? They won’t be wagons but will use Williams’ know-how to be awesome anyway. The Paris Motor Show is not that long away.

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European writer of Jalopnik, based in Budapest.

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DISCUSSION

I think one of the problem is that they show this nice concept of a mean and semi-aggressive wagon but in production, it is must softer. Thus the person who was going to buy it does not.

If i am wrong, please tell me the reason why wagons are not selling. I could be wrong.

Everytime there is a concept wagon out, we Jalops go crazy thinking this is great/good and even compare them to other wagons and say ‘i rather buy this wagon or that wagon’.

Are us Jalops not enough of a demographic or are we failing the car manufacturers?