Inappropriately-Named "White Power" Tuner Car Blamed On Bad Translation

Illustration for article titled Inappropriately-Named "White Power" Tuner Car Blamed On Bad Translation

German tuning house AVUS Performance made us do a double triple take when we found out they'd named its latest project the Audi RS6 "White Power." Apparently it was all a mistake.

AVUS Performance has released a statement (which you can read below) telling the whole world they're not actually white supremacist punks, they just have very poor translators in their PR department. We're not so sure about that because when we input "White Power" into Babelfish it comes up as... yep you guessed it, "White Power." Regardless, they've now officially renamed the tuning package to "Audi RS6 V10 Biturbo." Is this just a case of too little too late?


Dear visitors, readers and customers,

We are very sorry and unfortunate for what has actually happened and is currently happening to our first press report. Due to a mistranslation of our latest project car - the Audi RS6 V10 biturbo - there were lots of radical right-wing rumors on all different blogs and pages that received our first press report. We distance ourselves from the project title - it was done by our press agency which obviously mistranslated our German project name into English. Furthermore we distance ourselves from anything that has to do with that group synonym and we would also like to say sorry if anyone got personally touched.

Deepest Regards


Thanks AVUS, we can all sleep better tonight. [via AVUS Performance]

Share This Story

Get our `newsletter`



Hmm, black series could be racist too, so blue motion can offend those little blue men from out of space.