Hyundai Is Already Offering $2,500 Leasing Discounts On 2020 Sonatas

Illustration for article titled Hyundai Is Already Offering $2,500 Leasing Discounts On 2020 Sonatas
Photo: Alanis King (Jalopnik)

The 2020 Hyundai Sonata is brand-new, but it’s already kicked things off with a bang. Not only is it great to look at, but it will also offer an enthusiast-focused N-Line. On top of all that, Hyundai is also smartly offering leasing incentives right off the bat.

The automaker is offering up to $2,500 in leasing incentives, CarsDirect has learned. The mid-range SEL trim gets a $2,000 discount and the top-spec Limited trim will get a $1,750 discount. The base SE trim, however, will see that big discount of $2,500. Per the outlet:

Here in Los Angeles, the Sonata SE is listed at $219 for 36 months with $2,699 due at signing, an effective cost of $294/month based on an MSRP of $24,330 and 10,000 miles per year.

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That, CarsDirect continues, puts the Sonata at a lower price than competitors such as the 2020 Honda Accord LX ($318) and 2020 Toyota Camry LE ($325). “That said,” it concludes, “the underlying interest rate is relatively unimpressive at 0.00160 for the SE, equivalent to roughly 3.8% APR based on top-tier credit.”

Still, a discount is a discount. I cannot imagine buyers are too willing to pay full- or near-sticker for a Sonata. I’m just thrilled someone is still making an effort with sedans.

via Motor1

Writer at Jalopnik and consumer of many noodles.

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DISCUSSION

actualrootwyrm
Spamfeller Loves Nazi Clicks

This actually doesn’t surprise me too much. It speaks of confidence on Hyundai’s part.

By offering a $2500 leasing incentive up front, they’re basically saying “we expect these cars to hold resale value better than average.” Which is confident. Or they’re saying “we are confident that the economy is about to implode and there is going to be an incredibly hot market for used cars.”

Either way: confidence!