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Here's How You Pronounce The Actual Names Of Car Companies

Ever have any idea how a Japanese person pronounces “Nissan?” Or how a Swedish person pronounces “Koenigsegg?” Wonder no more. Spanish motoring outfit decided to help everyone out, by asking car companies how to pronounce their own names, in their own languages.


Unfortunately, they seemed to have missed out on “Chevrolet.” For the life of me, I can’t figure that one out. What the hell do they mean, “the K is silent?????”


Also, I think they got Lamborghini wrong.

Deputy Editor, Jalopnik. 2002 Lexus IS300 Sportcross.

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I’m half Japanese, born in Japan, and speak the language. I wanted to note something about Mazda. Interestingly, it’s the Japanese that don’t say it properly due to what they actually call the brand.

They actually called it “Matsuda” not Mazda. That’s because they call it after the founder’s name (Jujiro Matsuda) rather than the actual corporate name that was taken from a Persian god. Hence, the Japanese actually call it a different name than anyone saying “Mazda”. It’s not a matter of pronunciation, but more a difference in what they actually call the brand.

Subaru is certainly the most butchered Japanese car name. I’ve never heard it pronounced correctly by someone in the US who doesn’t speak Japanese. It’s the Japanese name for the Pleiades constellation which has symbolic significance to the corporation.

Lastly, the Japanese guy is calling Mitsubishi Motors what technically translates to “Mitsubishi Automobiles”. Not a big deal, but I wanted to translate what he technically stated. I think the “Motors/Automobiles” element is of importance given they are a separate entity from the Mitsubishi Corporation, especially now that they are tied to Nissan.