GM's Hilariously Awkward History Of Failing At Sports Sponsorships

We may earn a commission from links on this page.

After cringing through GM "spokesman" Rikk Wilde's laughably bad — yet surprisingly endearing — World Series presentation, then watching the company turn it into a great ad campaign, we thought "Ok, maybe they know what they're doing." Closer examination confirms... maybe not.

A reader who's asked to stay anonymous sent over his breakdown of GM's sports-award presentation facepalms ranging from minor on-camera grumpiness to some idiot announcer yelling for Eli Manning to "please come back and pick up the keys to his free Corvette."

It's sort of amazing. Starting with the...

2004 Super Bowl

Tom Brady wins 2004 Cadillac Escalade ESV, and is forced to sue General Motors for failing to deliver prize vehicle (Haha, possibly why he decided to avoid the hassle and pawn his free Colorado off on teammate Malcolm Butler this year?)

2011 World Series

David Freese wins 2012 Chevy Corvette Grand Sport, awkward award presenter says "your performance" about half a dozen times while Freese barely pays attention:

Four months later, David Freese's father finally picked up the car.

2012 Super Bowl

Eli Manning wins 2012 Chevy Corvette Grand Sport, but walks off the field without the keys:

Later, Eli Manning later does commercials for Toyota.

2012 World Series

Pablo Sandoval wins 2013 Chevy Corvette 427 Convertible, GM executive Mark Reuss looks miserable...

Sandoval later buys himself some wild Wranglers instead:

2013 MLB All-Star Game

Mariano Rivera wins 2014 Chevy Corvette Stingray...

Two months later Rivera appears in an Acura commercial.

2013 World Series

David Ortiz wins 2014 Chevy Silverado High Country, which is then recalled 11 times by GM.

2014 Super Bowl

Malcolm Smith wins 2014 Chevy Silverado High Country, which is also recalled 11 times by GM:

2014 World Series

Madison Bumgarner wins 2015 Chevy Colorado, GM executive does remarkable impression of Chris "van down by the river" Farley.

Also embarrassing: Chevrolet paid $559 million for a sponsorship deal with the English soccer club, Manchester United, shortly before announcing that Chevrolet would no longer be sold in Europe.


Alright ladies and gentlemen, saddle up for the lighting-round readoff of sports MVP giveaway recalls! (as per the NHTSA):

2002 Super Bowl — Tom Brady wins 2003 Cadillac Escalade EXT — RECALLED 2 TIMES

2003 Super Bowl — Dexter Jackson wins 2003 Cadillac Escalade — RECALLED 6 TIMES

2005 Super Bowl — Deion Branch wins 2005 Cadillac XLR — RECALLED 3 TIMES

2006 Super Bowl — Hines Ward wins 2006 Cadillac Escalade — RECALLED 2 TIMES

2006 World Series — David Eckstein wins 2007 Chevy Corvette Z06 — RECALLED 1 TIME

2007 Super Bowl — Peyton Manning wins 2007 Cadillac XLR — RECALLED 1 TIME

2008 MLB ASG — J.D. Drew wins 2008 Chevy Tahoe — RECALLED 2 TIMES

2008 World Series — Cole Hamels wins 2010 Chevy Camaro — RECALLED 2 TIMES

[GM bankruptcy/bailout break!]

2011 Super Bowl — Aaron Rodgers wins 2011 Chevy Camaro — RECALLED 2 TIMES

2012 MLB ASG — Melky Cabrera wins 2013 Chevy Camaro ZL1 — RECALLED 2 TIMES

2012 World Series — Pablo Sandoval wins 2013 Chevy Corvette 427 Convertible — RECALLED 1 TIME

2013 Super Bowl — Joe Flacco wins 2014 Chevy Corvette C7 Stingray — RECALLED 3 TIMES

2013 MLB ASG — Mariano Rivera wins 2014 Chevy Corvette Stingray — RECALLED 3 TIMES

2013 World Series — David Ortiz wins 2014 Chevy Silverado High Country — RECALLED 11 TIMES

2014 Super Bowl — Malcolm Smith wins 2014 Chevy Silverado High Country — RECALLED 11 TIMES

2014 MLB ASG — Mike Trout wins 2014 Chevy Corvette — RECALLED 3 TIMES

2014 World Series — Madison Bumgarner wins 2015 Chevy Colorado — RECALLED 1 TIME


If only GM could turn all these embarrassments into awesome hashtags.

Top image by Jason Torchinsky