Like Rodimus Prime and Ultra Magnus, it seemed like only yesterday GM was talking about that whole idea of consolidated brand marketing. You remember, the whole "lets logo badge everything the same" and "let's put all of our cars in one ad" concept. And that made sense, right? Cause folks LOVE to buy their Saab 9-3 and Cadillac XLR knowing that they're buying a vehicle with the same nuts and bolts that keep the Chevy Cobalt together.
But maybe GM's decided it may be in the company's best interest to work on marketing their brands separately. According to a Reuters interview with Brent Dewar, the General's Veep of Sales for NorAm, GM is seeking to do just that. In addition, Dewar also wants GM to start breaking campaigns out by geographical region, and creating regional-specific advertising.
Oh, but just in case you believe that GM is actually differentiating their brands, they also want to start selling all their cars from all their brands in one dealer showroom from now on.
How very Punch / Counterpunch of you, GM. Which makes sense, because he was a Pontiac Fiero.
INTERVIEW - GM to shift to more targeted marketing [Reuters.com]
GM to Put Logo on All Brands' Cars [internal]