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Even Humble Tata Is About To Have A Performance Sub-Brand

Illustration for article titled Even Humble Tata Is About To Have A Performance Sub-Brand

Tata is best known globally for their remarkable $3,000 car, the Tata Nano. Tata isn’t crazy about being so synonymous with ultra-cheap cars, which is partially why they’re launching a new performance-oriented sub-brand called Tamo, presumably from Tata Motors. Or maybe Talking Mongoose? It’s not clear. They’ll be showing their first concept at the Geneva Motor Show this year.

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Illustration for article titled Even Humble Tata Is About To Have A Performance Sub-Brand

The first Tamo car is called the Futuro, and Autocar India reports that its styling is

... believed to be a modern interpretation of the erstwhile Opel Speedster (or Vauxhall VX220) and, according to a Tata Motors source, will be “a stunning-looking car for the money”.

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The Opel Speedster was a pretty good-looking car, and a modern, mid-engined sportscar is always welcome to any party. Reports suggest the first production version of the Futuro could be priced at around $35,000.

Illustration for article titled Even Humble Tata Is About To Have A Performance Sub-Brand

Tata describes the Tamo brand in their press release as

... low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services.

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So, it sounds like a sort of experimental arm to try new ideas. To get a sense of the tone Tata wants their new brand to have, I guess this video and heavy drum beat is the best clue we have so far:

So, big, booming drums, vague computery-sounds, and glowing techno-beehives. Got it.

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Tata also announced that they plan to reduce their current six-platform lineup to just two scalable, modular platforms. One of the new modular platforms shown does look quite modern and flexible:

This development leads me to wonder about the fate of the rear-engined Nano; will it survive? Currently, the Nano does not share a platform with the rest of Tata’s lineup. Will there be a Mark 2 Nano that’s front-engined? That’d make me sort of sad, but I understand the drive toward platform commonality.

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Alternatively, maybe one of the goals for the Tamo brand is to make a $40,000 Nano-derived rear-engined Porsche 911 fighter. That’s something I’d be very excited about.

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!: https://rb.gy/udnqhh)

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DISCUSSION

Should have been called Tamato.