Dodge Nitro Kills Dog, Makes Us Cry A Little

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We think we know where Dodge is going with this little commercial viral video we're assuming was made for the Euro market showing the Dodge Nitro electrocuting a dog that gets too close to those chrome rims. We think they're trying to separate themselves as the Chrysler Group's "boy brand." But our only issue is — should a brand all about the message of "Grab Life," be taking it away? Just askin'...and plus, isn't the dog getting it in the end kinda anticlimactic? We still cried a little, but you know, still?