“When we did the sketch for the Charger and Challenger, it never had yellow strips on it,” Trostle says. “I wish [Challenger and Charger owners] would take them off...you’re just ruining the paint,” he continues, presumably referring to the frequently-mentioned concern that relative motion between the plastic guards and the splitter can—especially when there’s dirt entrapped—yield abrasion to the clear coat.


“They say to be removed by dealer... it’s there to ship the vehicle,” he goes on. “To me, as a designer, it ruins the lines of the car.”

Having made his position clear, Trostle then drops a bombshell:

“For the new splitter guards, we’ve introduced a new fashionable purple color that...we’ll see if that one takes off. I hope it doesn’t, but...it’s purple.”

Purple splitter guards!

It’s not clear why Dodge made this change. If they are truly meant to just be shipping guards and not design elements, then why spend time changing their color to purple? Was this a move to discourage folks from keeping the shipping covers clipped in place? I doubt it, because what’s wrong with purple?


I think this is just Dodge having fun with the trend, and I have no doubt that we’ll start seeing purple splitter guard-adorned L-platform Dodges all over the place. You just wait.

Update Oct. 7, 2019 10:40 A.M. ET: This story (including its original headline) initially stated that both Challengers and Chargers will receive the purple splitter guards. Dodge has notified me that the Challengers’ splitter guards will remain yellow, and that only the Chargers are to get the new purple design.