Dead: Hyundai Genesis Coupe

Illustration for article titled Dead: Hyundai Genesis Coupe

After the 2016 model year, Hyundai is killing off its only rear-drive sports coupe. Sad!

The Genesis Coupe was cool for a few reasons. First, it was Hyundai’s first foray into the inexpensive rear-wheel-drive sports car segment. It was handsome, handled decently and had Brembo brakes and a good engine in the form of a 3.8-liter V6. And the R-Spec version only came with a stick.

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Hyundai released the Genesis Coupe with the hopes that it—with its 2.0-liter four-cylinder version in particular—would become the next great tuner car, but it never quite did that. Instead, people gravitated toward the Mustang, the Subaru BRZ, the Camaro and the Miata. Now add that to the potential nomenclature confusion with the new Genesis brand and I can start to see why Hyundai is pulling the plug.

This now leaves Hyundai without a sporty coupe offering, and everyone knows a lineup isn’t complete without one of those.

“A new, more sophisticated and luxurious coupe appropriate for the new Genesis brand is currently under development,” Christine Henley, Hyundai PR manager, told The Truth About Cars. There has been speculation that a replacement coupe could have a V8.

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I have mixed feelings about this. The enthusiast in me says yes, yes more luxury sport coupes, please! but the practical and economically minded part of me asks do we actually need another one of those, especially from a new brand that Hyundai just created? Especially since the sport coupe market isn’t a moneymaker.

I’d dare to suggest that Hyundai keep the Genesis Coupe and really turn it into the legit Mustang/Camaro/BRZ-fighter it could have been. Or maybe even push the development of the Veloster more aggressively.

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We have reached out to Hyundai for further comment.

Writer at Jalopnik and consumer of many noodles.

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DISCUSSION

shanemorris
Shane Morris

This car seriously had all the makings of a Nissan 370Z, Ford Mustang and Chevrolet Camaro, Infiniti G37, etc competitor. If you only look at the spec sheet, this car had everything it needed... but...

Drive one. If you haven’t driven one, go drive one. It’s a fast-but-not quite-that-fast car, but it isn’t “fast” the way you want it to be. It’s a 3.8L that gets wheezy on the high end, but has acceptable mid-range power. So, if you’re the type whose sporting intentions are when you’re on a second date, and you nail the throttle from 40MPH to 80MPH on the freeway to show off how powerful your Hyundai is to your lady... this is the car for you.

It doesn’t feel settled going over off-camber bumps during sweeping on-ramps. When you are on a twisty road, it feels like driving a Camry. (I would know, because I daily drive a Camry.) It’s a sporty car, but it’s not a sports car. It’s supposed to feel like a luxury coupe, but it’s luxurious in the sense that The Aloft Hotels are luxurious - it’s Ikea Luxury. Modern? Sure. But it’s not a luxury car by any means. It’s above economy, but it won’t blow you away.

When my buddy Marcus was deployed, he dropped off his Genesis Coupe with me to babysit. I was given open season to put miles on it, and enjoy it. The way Marcus raved about the car, you would have sworn the Genesis Coupe was the second coming of the 240Z.

Here’s the thing though: Marcus actually likes eating at Chili’s, and he has four different kinds of Axe body spray in his bathroom. He sends pictures of dumps he takes to everyone in our fantasy football league. Being on a Slack channel for our fantasy league means periodically, Marcus will say something so profoundly misogynistic, I have to screw my head back on.

So the first time I drove the Genesis in a more spirited manner, I thought I’d be driving a sports car. But it’s not a sports car. It’s a sporty car for people like Marcus. The seat bolsters are flimsy. The shifter isn’t smooth. The clutch has a weird weight to it, and it doesn’t feel precise as say... a Honda. (I know. I know. Honda has great gearboxes, but that’s the competition.) I think I drove the car five times total, because I just didn’t like the way it drove. I’m a driver, damnit. I want a car that is fun to drive.

The Genesis Coupe died because it was inferior to its competitors in every way. Good riddance.