Illustration for article titled Chevys Hilarious Video Series Will Help You Find Your Inner Truck Guy
Truck YeahThe trucks are good!

A little irreverence is exactly what truck marketing has been missing, and GM's new videos shilling the 2015 Chevy Colorado do a perfect job acknowledging the silliness of truck ownership while making it sound undeniably appealing.

Advertisement

Two days of "focus group testing" led them to the conclusion that truck guys are "85% more handsome, 76% more resourceful, 100% more likely to have an awesome pet." Who's gonna argue with results like that?

There are three videos so far, all are pretty much hilarious:

1. In which "men with beards," "single women," "kids," and other random groups of individuals decide a Truck Guy might have a pet like a timberwolf husky, while somebody in a compact sedan would go home and be lame:

2. Where they prank grocery store shoppers and find out people will actually buy "Truck Guy" deodorant:

3. Where they reckon "Outdoorsy Guys Get More Girls," and prove it by giving Edward Snowden's cousin here some pictures with a truck for his online dating profile and raking in the page views:

GM's mission to sell the 2015 Colorado revolves around getting "non-truck people" to buy trucks. It feels like they started their marketing meeting trying to figure out how to sellthe idea of; "You Know You Want A Truck," then just went ahead and ran with that. Brilliant.

Images via Chevrolet

Share This Story

Get our newsletter