Chevy Asks Dealers To Put Toyota Camry In Showrooms For "Malibu Challenge"

This image was lost some time after publication.

So it's one thing to take your product and run it head-to-head against the competition in a controlled environment like the Fusion Challenge ads FoMoCo started running a few months ago. In those ads, readers of Road et Track and Car und Driver were given the chance to drive a Toyota Camry, Honda Accord and an AWD Ford Fusion through a cone course and then asked to rate which was best in terms of handling and prettiness. In those ads, obvs, the AWD Fusion beat the competition. But that was a controlled environment. I would have doubted any automaker would have the guts to put their competitor's mid-size sedan in the dealership next to their own, much less when their competitor has been the best-selling car for most of the last decade. But that's exactly what Chevy's doing — we're hearing the General's asking dealers to recreate the "Pepsi Challenge" of the 1970's — and drop a Camry into the dealer showroom and place it right up next to their newly redesigned 2008 Chevy Malibu, and let the buyers decide. I have to say, it's a ballsy move and it means one of two things — either the General really thinks the new Malibu can beat the Camry head-to-head, or else they've completely lost their minds. The General better be hoping that focus group data actually says what they think it says.


Chevy calls out Camry [Detroit News]

Ad Watch: Hachette Buff-Mag Intellectual Reacharound Further Engorges With New "Ford Challenge" Commercials; Ad Watch: Ford Will Challenge Your Mid-Size To A Duel And Pay Car & Driver To Make It Happen [internal]

Share This Story