Bald spot pizza Party-gree?

Gawker Media doesn't run Google ads or network ads. There's never once been a Ford ad buy on these pages until The Fusion Project. Read more

OK, see, there you're wrong. There were ZERO Ford ads on Jalopnik when the new Mustang came out. There has never been a single Ford ad on Jalopnik before The Fusion Project. How do I know? Because it's the FIRST ad campaign Ford has ever run on Jalopnik or any of the other Gawker Media sites. Before this, Gawker Media… Read more

You're right. We absolutely had an agenda and The Fusion Project was absolutely an ad. That's why it says "Sponsored." But that doesn't mean what we created wasn't real, honest, authentic, and still entertaining. It was — because I know from six-and-a-half years of running the site that honesty is the only thing that… Read more

Well, because there's a difference between "sponsored" content and editorial content. It's clearly labeled and you clearly know that it's a paid ad. Look at it as taking the place of a banner ad — except it's a hell of a lot more fun to see. Read more

Well, come on, we used one of the greatest car commercial directors in the world — and he definitely knows how to take shots of car porn. Read more

To answer your questions: Read more

It seemed to me people were pretty entertained by it. Read more

This makes me even more proud of The Fusion Project. It's entertaining AND real.

Follow her on Kinja! Read more

First, thanks! Second, I'd like for every car ad on Gawker sites to be like this. We're trying to make it happen. Read more

You hit the nail on the head! Thanks for the kudos — we're all glad you liked it and we loved putting it together. Read more

Rut and Tanner say thanks! Read more

Thanks! I'm glad you enjoyed it. It was a lot of fun to put together too. And frankly, the only way we could have done this was with an audience like ours on Jalopnik. This campaign was for you and by you. Read more

I was busy flying out to the Detroit Auto Show after the first day of filming. I had to dragon something else... Read more

Well, we all would. But we can't have one. Yet. Mwah-ha-ha-ha-ha! Read more

The fact that you're even mentioning it in the same sentence as Aston Martin shows just how good looking this car is. I can't say that about any other car in the mid-size class. Read more

Well, only if you mean that there was significantly less tire by the end of the day. Otherwise, it was all stock. I can vouch for that. Read more

So Craig Daitch, who just responded to your post, runs PR for Ford cars. If there's anyone who can make that happen, it'll be him. Read more

Which is a shame. Can we please fix that? ;-) Read more