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Porsche Wants Half of Its Sales to Be Electric Cars By 2025

Pictured: a regular Macan
Pictured: a regular Macan
Photo: Kristen Lee (Jalopnik)

The Porsche Macan is a good car. It feels more like a sports car than a crossover and it doesn’t look bad, either—kind of like a tall 911. It was Porsche’s best-seller last year worldwide, and now there’s confirmation that the entire next generation of Macans will be all-electric.

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Yesterday, it was unclear exactly which of the next-gen Macans would be electrified, but Porsche announced today the decision to turn the next Macans into a fully electric series, according to a press release.

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The Macan EV will be Porsche’s first all-electric compact SUV and is due at the “start of the next decade.” From the release:

Like the Taycan, this compact SUV features 800-volt technology and is based on the Porsche PPE architecture (Premium Platform Electric) developed in collaboration with Audi AG.

The Macan makes for the third confirmed EV from Porsche, following the Taycan, which will hit the market at the end of this year, and the Taycan Cross Turismo after that.

“By 2022 we will be investing more than six billion euros in electric mobility, and by 2025 50% of all new Porsche vehicles could have an electric drive system.” said Chairman of the Board of Management of Porsche AG Oliver Blume in the press release.

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Since the Macan was just refreshed for 2019, we’ll have a while to wait before we see anything public on this front. But the EV version should be good because I have no reason to believe that it won’t be.

Writer at Jalopnik and consumer of many noodles.

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DISCUSSION

It’s amazing how many of these press releases by auto manufacturers/suppliers are coming out. Most of this is for rebranding purposes, all of the marketing and management people don’t want the public to see their companies as “powertrain” or “ICE” companies, that’s why they use “mobility”. This has less to do with engineering reality and more to do with management wanting to look cool on Twitter and LinkedIn.

From an engineering standpoint this is impossible. Vehicles in the concept phase right now wouldn’t make production until at least 2023, more like 2024. That means Porsche would have to have an engineering, manufacturing, and supply chain plan for that volume of electric vehicles in approximately one year, 18 months at the outside. It’s completely laughable.

There will be some resetting of these goals come 2023 or 2024 to 20 or 30%.