The last thing any automaker could want leading up to the launch of an exciting new model is images of the car wrecked against a concrete post. Unfortunately for Hyundai, this 2010 Hyundai Genesis Coupe was caught making its first entry into the destruction derby of automotive life in Korea. According to a translated version of the Korean website Luckyworld, the car was wearing a temporary plate when it smashed into the concrete barrier around a street light, leaving both passenger and driver in critical condition. Since we don't really know the circumstances of the crash, we're not willing to rule out this being not a temp plate, but a manufacturers plate, meaning the car could have been a non-salable tester. Which is why we're willing to overlook for the moment a lack of airbag deployment.

[Luckyworld via Carscoop]