30-Second Knight Rider Commercial Airs, No Turbo Boost In Sight



UPDATE: We snagged ourselves a higher-res version of the new Knight Rider commercial. We've replaced the ol' and busted one with the new hotness you see above and added the text of the commercial below the jump. The second commercial for the new Knight Rider's aired just weeks after the first and it's got us thinking. OK, so the new K.I.T.T.'s a Mustang GT500KR, right? And it's got all these great standard features, right? 550 horses under the Cylon-like hood, race-tuned suspension, Xenon headlights with infrared, military satellite access, and all the rest. But where's the turbo boost, eh? Seriously — that's all we want — a little bit of turbo boost. Is that too much to ask for? We don't think so.


Finally, a motorcar that defines indulgence. 550 horsepower...standard. Racing-tuned suspension...standard. Xenon headlamps with Infrared night vision...standard. Metallic paint with nanotech-enhanced camouflage, access to military satellite...imaging...self-regenerating and damage...FBI network...high-speed internet...solar-powered hybrid engine...artificial intelligence...voice-activated GPS...standard. Driver? Optional. But really...enough about me.

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Yup, still no turbo boost. [Hat tip to Knight Rider Online]

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DISCUSSION

Not to put a damper on all the lack of enthusiasm for Knight Rider here, but if I were one of the decision makers at NBC, I would do exactly what they did. There was a bidding war to place a car in the new Knight Rider series, and Ford stepped up to the plate.

All the needed development money, check.... Promised add revenue in the future (for all of NBC), check.... Monetary risk if the series fails, almost none! It's an actual win for NBC.

Look, there are, what, thousands of TV outlets today, thanks to the proliferation of Cable, Satellite, and Digital outlets. Development ideas are somewhat limited, and costs are outrageous. That's why they turn to "already developed" ideas, like older shows, reality crap, and now the new standby, variety entertainment (read American Idol, or Hasselhoff's new gig, So you think you have talent!).

Hardware costs money, so get a corporate entity to pay for mpst of it, and with any luck (and a 7 year run) the producers and talent get to reap the rewards. This show has a snowball's chance in hell of succeeding.