2023 Toyota Prius Colors, Ranked

There’s nothing wrong with black cars in general. They’re fine. But on the Prius, it obscures some of the car’s lines, which makes it the worst choice. You just bought the hot new Prius. Why wouldn’t you get it in a color that shows off how good it looks?

There we go. Now we’re getting better. Doesn’t the Prius look nicer when it’s not black? We’re not going to call Cutting Edge exciting or interesting, but at least it’s better than black. Still, you can definitely do better.

Grayscale cars are pretty universally boring color choices, but if you insist on playing it safe, the Prius looks pretty good in Guardian Gray. It doesn’t look good enough to rank any higher, but it’s certainly not a bad choice. Come on, though. Do you really want to play it safe?

As far as white cars go, Wind Chill Pearl looks good. It’s a slightly more interesting white than you get on a lot of cars, and it shows off the Prius’s design nicely. There are two downsides, though. The first is that it’s still white, and the second is that it costs an extra $495. Some special colors sell at a premium on the used market, but we don’t see anyone paying extra for a white Prius.

Unlike Wind Chill Pearl, you can get Reservoir Blue without paying extra. But even if the Prius’s white was free, we’d still rank it below Reservoir Blue because blue is just better. We’d love to see Toyota offer a more exciting blue, as well, but maybe that’s too much to ask.

In the past, we’d probably have said not to bother getting a red Prius because it’s just a Prius. Especially if you had to pay extra for it. But now? Hell yeah, get a red Prius. Supersonic Red may cost $495, but so what? It’s the hot new Prius, and it looks awesome in red. You’re already spending something like $30,000 on a car, so you might as well throw in another $500 to get The Good Color.