2008 Mitsubishi Evo MR Available In June, The Rocket-Powered Groundhog Returns For Just $40K

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For those who find the the standard Mitsubishi Evo X to be too pedestrian for their tastes, we present to you the 2008 Mitsubishi Evo MR. Compared to the trimmed-down GSR, the MR gets the Mitsubishi 6-speed DSG transmission (which they insist on calling the TC-SST, as if there aren't enough letters being thrown about with this vehicle). The base MSRP for the MR when it goes on sale this fall is $38,290, which gets bumped to $40,840 with the inclusion of an upgraded sound/nav system and other technological goodies. Described by Dan Neil as a rocket-powered groundhog, it looks like this new groundhog will get its day. Full press release below the jump.


Mitsubishi Motors Prepares For June Arrival Of Lancer Evolution MR

CYPRESS, CA, May 21, 2008 —

On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically-advanced 2008 Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

Shown coming off the production line in Japan, the Lancer Evolution MR arrives at showrooms in the U.S. in June and is available for a suggested retail price of $38,290. The MR features more user technology and a broader market appeal than the entry level GSR, including an advanced 6-speed Twin Clutch Sportronic Shift Transmission.

The Lancer Evolution MR is available with an optional technology package for $40,840 that includes a 30GB hard drive navigation system with music server, 650-watt Rockford-Fosgate Premium Sound System, pre-paid Sirius Satellite Radio capability and FAST Key entry, which allows passive vehicle unlocking and engine start/stop simply by carrying the remote control and grasping the handle.

Since its introduction earlier this year, the tenth-generation 2008 Lancer Evolution GSR has met positive reactions across the industry for maintaining a balance of core performance values and improved all-around capability and user-technology:

* "Like every previous Lancer Evolution, the Evo X redeems its various idiosyncrasies with a fantastic engine and drivetrain." — Automobile
* "The car is impressive, not only for the gains in performance and handling, but also the subtle transformation from hardcore rally racer to high performance all-wheel-drive sports sedan." - AutoWeek
* "The Evo X drives like nothing else in the world." — Car and Driver
* "Mitsubishi has strengthened the Evo's slick-shifting five-speed manual for the tuner crowd. Shifter is nearly perfect." — Edmunds Inside Line
* "Whether manual tabbed or left in auto, S-Sport gear changes are brutally quick with the kind of shift violence seen only in Italian exotics." — MotorTrend
* "Is the new EVO better than before? — The answer is a resounding 'yes.'" — MSN Autos
* "Bottom line: It's drive-by-the-seat-of-your-pants, four-wheel fun." — Popular Mechanics
* "The new Lancer Evolution is no longer just for weekend boy racers; it has evolved into a complete sports sedan, one with enough of a wild side to thrill anyone." — Road & Track

"The introduction of the 2008 Lancer Evolution MR with TC-SST gives us an opportunity to expand upon the existing Evolution customer base," said Dan Kuhnert, executive vice president of sales and marketing for MMNA. "The added capability and functionality of the new Lancer Evolution vehicles make them a more viable option for everyday driving, while maintaining the rally-inspired heritage that has made the series a global performance car icon."

Both 2008 Lancer Evolution models will be on display at the 2008 Mitsubishi Owner's Day taking place in Cypress, CA on July 19, 2008.

[Source: Mitsubishi]



@GTBruiser: Since it costs about 10k more, it should. On the other hand, add 10k worth of aftermarket to just about any recent AWD sport vehicle, and you instantly get competitive again. This is a great car. But the idea of cheap performance derived from economy class vehicles has been completely lost. It is about 10k - 15k too expensive.