The Fifty Shades Of White Hell

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Máté and I had a great time at the northernmost winter tire testing center in the world, in February in Finland. The following set of 50 photos serves as a pictorial diary of a nearly one-week trip beyond the arctic circle, where Finland's snow tire makers test the hell out of all kinds of rubber.

[Full disclosure: Nokian wanted to show us what they can do at White Hell so much they flew us to Lapland to their test range, dropped me into deep snow while Máté and his test pilot drove around and around drifting sideways like lunatics. They also served us snow grouse, elk, and reindeer meat for lunch and dinner. The cold was bearable, the food awesome, and the snow just simply breathtakingly beautiful. ]

Wind built snow dunes along the way to the test center


Test car one is ready to go


We tried five different sets of tires per day


Nokian Hakkapeliitta R2 for Jalopnik


Tired of tires? Try to change them six times a day!


Petri Paananen and Máté checking the tire


240 bolts per day


Test car two


48 tires lifted per day


On the thick ice of a frozen Lapland lake, on the first test day


A quiet pine forest witnesses the ice tests


'What a friction tire can do nowadays amazed me" - says Máté.


Máté and Petri doing 70+ on ice


Steady grip


This machine clears the track before and after every tested tire


Another set of tires


No drifting, ideally


JA1=Jalopnik


Toyota Land Cruiser on charger block heater


Steve Bourassa (product manager), Petri Paananen and Máté evaluating the figures

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Inside the Golf GTI


The sun sets at half past three, and the night falls upon us at six


On ice


Day two: snow testing on flat track


Doing rally stages with a Quattro Audi


After an hour the car turned into rolling popsicle


From the reindeer's point of view


Petri on the snow handling course


Every Finn is a rally driver


Petri leaving snow dust behind


Common sight


Day three: on a short but fast hillclimb track


This view never ceased to amaze me


A short tactical briefing


At incredible speeds


Going sideways


A bit more testing on ice


What time is it? Circa three o'clock so let's turn on all the headlights!


Snow is the enemy of ice tests


Day four: let's do a few brake tests inside the indoor ice testing facility!


Nokian built the longest hockey rink ever


Seems almost endless


Braking on artificial ice


On a long stretch of wide straight snow track


Petri could really start to throw the car around despite the mild blizzard


No speed limits


The black GTI dissolved in the snow every time they passed by me


High noon, our rental car


Farewell to White Hell


Photos: Attila Nagy/Gizmodo