The 2015 Ford F150 is the first pick up truck to eschew steel and go for aluminum. It's lighter weight will be a boon, but will buyers think that aluminum is as tough as steel? It's a risk. What's the biggest risk an automaker has ever taken?
A lot of automakers are afraid to make big changes or go out of their comfort zones as it could cause a backlash amongst customers and brand loyalists. The F150 is one of the best selling vehicles in the world, so changing everything about how its built is a monumental change.
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What say you? What is the biggest risk ever taken by an automaker?