The Ringbrothers Pantera Is What Happens When Nike Helps Design A Car

If you want to trap a wild Jason — perhaps for the meat or luxurious pelt — a great way to do so is to tell one he can drive something interesting. That's what happened with this customized Pantera. It's an old car, given new life with some help from Nike's skunkworks design team. » 4/02/14 3:00pm 4/02/14 3:00pm

Yes, SEMA Is Ridiculous, But There's Very Good Reason For That

Pink wheels. Bad paint. Crazy customs. Tucked-in T-shirts. Scene kids. Buyers. Exhibitors. Capital-M Media. SEMA is a nexus for the aftermarket, and all that that entails. It can be vulgar, it can be crass, it can be revolting and amazing all at once. And there's a very good reason for all that: money. » 11/09/13 1:13pm 11/09/13 1:13pm