How a Small American Company Sold $100,000 of Intercoolers in 2 Days.

In August of 2013, Minneapolis-based performance tuner Grimmspeed started unassuming threads on both NASIOC and LegacyGT.com titled "GrimmSpeed 08+ WRX/LGT Top Mount Intercooler - Any Interest". Those threads went on to accumulate over 110,000 page views and north of 1400 posts between them. These aren't huge numbers… » 12/15/14 9:46am Monday 9:46am