It looks like the super number one best automaker from the land of the rising sun is yet again confusing themselves with pseudonyms of Pr0n industry artists. This time, rather than the Michigan-based Lexus Cash, Toyota' luxe brand is going after the lad-lovin' lads over at the Swiss-based EBoys Studios, demanding the porn producer stop promoting a male-on-male actor by the name of "Lexus." Daniel Grangier, CEO of EBoys says his man-on-man man, the star of such Oscar-worthy titles...
...as CumEater and SpunkLand, selected his stage name in honor of the Greek god Lexus, rather than Toyota's luxury brand. Robert Farago over at TTAC reminded us of a similar time Lexus had an issue with confusion over brand name — oh, right, it was when Toyota first began to use the brand name. Silly li'l Toyota. [The Truth About Cars]