GM's ad that ran yesterday thanking American taxpayers was exactly how you do a touching corporate commercial. No folksy-sounding CEO making ridiculous claims they've paid back taxpayers. No images of the Chevy Volt and trees. Just "Animal House" and Popeye.
The ad, entitled "Comeback," is a 60 second commercial with no voiceover, featuring back to back serious and comic images of failure on screen followed by images of recovery, or comeback. The ad closes with the words: "We all fall down. Thank you for helping us get back up."
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You're welcome. And now that the U.S. Treasury's ownership stake has moved from more than 60% to about 33%, finish paying back those damn loans, OK?