Russian Wolves Were Viral Marketing For Vodka

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We now know what the popular, and obviously fake, video of Russian wolves attacking Moscow traffic cops and parking lots was really for. Selling Russians vodka.

This makes us wonder: is it really that hard to sell vodka to Russians, or is it just really that hard to get people to switch vodkas? It's supposed to be a nod to the Georgian folklore surrounding wolves and Georgia being "land of the wolf" but would you be more likely to buy vodka from Georgian spirit-maker Eristoff if you knew buying said vodka would get you mauled by wolves?