Jalopnik
Compared to iRobot, Iron Man takes it easy on the R8 in the trailer, showing only maybe two seconds of it as the trailer begins. We're not sure if this is going to be a hit or not, but the Audi R8 seems a bit pedestrian for someone who is supposed to be a freaky genius billionaire. On the other hand, an Audi S5 seems about exactly appropriate for Virginia "Pepper" Pots, the secretary played by the lovely Gwyneth Paltrow. The film is going to be directed by Jon Favreau, so expect it to be "so money" or something like that. Full press release below the jump:
"Iron Man" relies on the Audi R8
New superhero: Robert Downey Jr. is Iron Man
Technically adept and smart - Tony Stark is unique
Safely on the go in the R8, even without his high-tech suit
Robert Downey Jr. is Tony Stark - the main character in the film version of "Iron Man" from Paramount Pictures and Marvel Studios. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. "The R8 is the perfect car for Tony Stark," Iron Man director Jon Favreau said. "It's a technological masterpiece. Plus it's fast, safe, and sure to be noticed." The leading lady, Oscar winner Gwyneth Paltrow (Virginia "Pepper" Potts), drives an Audi S5 in the film.
Tony Stark is smart, successful and uncompromising. He's got ideas - and the courage and skill to make them reality. And naturally he puts his extraordinary capabilities to work for the good of mankind - in the form of Iron Man, his superhero alter ego. No other comic book hero has such extensive knowledge of technology or of the opportunities offered by innovation and cutting-edge ideas. The movie opens in theaters around the world in early May 2008.
The film also stars Oscar nominees Terrence Howard and Jeff Bridges. "Iron Man" is directed by Jon Favreau from a screenplay by Mark Fergus, Hawk Ostby, Art Marcum and Matt Holloway. The film is produced by Avi Arad and Kevin Feige. Executive producers are Louis D'Esposito, Peter Billingsley, Jon Favreau, Stan Lee and David Maisel. [Audi via World Car Fans]
Comments
"Ensemble Cast Iron Man"
He's actually Alu-MAN when driving the Audi.
Why not a yellow/red Veyron? I mean if we're talking about a fast, safe, technological masterpiece that's sure to be noticed... I think it would blow away the R8.
I hate crappy hammed up press releases. That shit makes me not want an R-8. For a company that tries to be classy, releases like that are mighty....pedestrian.
Wow... I had it in my head that this movie would suck with Downey Jr as the lead...
However, that was a great trailer... I am intrigued.
@oneswellfoop: Not even if Bruce himself drove one down from the summit of Mt. Awesome, hopped out, handed you the keys and said "Merry Christmas"?
@FatBraff: I'll second that.
I'll go see it as long as Jeff Bridges drives a '73 Ford Torino.
I thought that was Bono there for a moment(with those orange shades)
Honestly, I thought this movie already came out.
I hate product placement.
A buddy of mine is on the set & there's also a Cobra & a few other cars, including a Tesla.
i think this will be as successful as Xmen touting the rx-8 as in not very
Yeah. . . so that was really fucking cool.
the R8 is pedestrian, and a secretary can afford an S5. wtf?
If this movie doesn't suck, I'll eat a bicycle.
Oh Boy Gweneth Paltrow!
I notice he has a center-mounted headlight just like the the Tucker 48. Does he have six tailpipes, too...?
@tomanderson
Well, maybe if he gave me one.....
but for the moment I'm going to take that spare $120K I earned waiting tables and go buy a different car!
I now want to go out, buy a ratty old Audi V8, paint it some rattle can colour, and spend most of May sitting outside movie theatres blaring Black Sabbath.
@Maymar: A V8 Quattro is on my vehicular bucket list.
Robert Downey, Jr. + "Robocop and Ultraman Have a Love Child" = Less Than Zero (and then sum).
@MagnificentBastard: me too.
the Audi R8 - Strong enough for a[n Iron] man. But made for a woman.
@Charles_Barrett: Yea but 4 of them are clogged with hamsters wrapped in duck tape.
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