Audi Releases More Details of Iron Man Product Placement Extravaganza

Compared to iRobot, Iron Man takes it easy on the R8 in the trailer, showing only maybe two seconds of it as the trailer begins. We're not sure if this is going to be a hit or not, but the Audi R8 seems a bit pedestrian for someone who is supposed to be a freaky genius billionaire. On the other hand, an Audi S5 seems about exactly appropriate for Virginia "Pepper" Pots, the secretary played by the lovely Gwyneth Paltrow. The film is going to be directed by Jon Favreau, so expect it to be "so money" or something like that. Full press release below the jump:

"Iron Man" relies on the Audi R8

New superhero: Robert Downey Jr. is Iron Man

Technically adept and smart - Tony Stark is unique

Safely on the go in the R8, even without his high-tech suit

Robert Downey Jr. is Tony Stark - the main character in the film version of "Iron Man" from Paramount Pictures and Marvel Studios. His superpowers are the result of the highly versatile and indestructible high-tech armor that he developed himself. When he is without his suit, the technically-adept billionaire relies on the Audi R8. "The R8 is the perfect car for Tony Stark," Iron Man director Jon Favreau said. "It's a technological masterpiece. Plus it's fast, safe, and sure to be noticed." The leading lady, Oscar winner Gwyneth Paltrow (Virginia "Pepper" Potts), drives an Audi S5 in the film.

Tony Stark is smart, successful and uncompromising. He's got ideas - and the courage and skill to make them reality. And naturally he puts his extraordinary capabilities to work for the good of mankind - in the form of Iron Man, his superhero alter ego. No other comic book hero has such extensive knowledge of technology or of the opportunities offered by innovation and cutting-edge ideas. The movie opens in theaters around the world in early May 2008.

The film also stars Oscar nominees Terrence Howard and Jeff Bridges. "Iron Man" is directed by Jon Favreau from a screenplay by Mark Fergus, Hawk Ostby, Art Marcum and Matt Holloway. The film is produced by Avi Arad and Kevin Feige. Executive producers are Louis D'Esposito, Peter Billingsley, Jon Favreau, Stan Lee and David Maisel. [Audi via World Car Fans]

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Jeff Glucker

Wow... I had it in my head that this movie would suck with Downey Jr as the lead...

However, that was a great trailer... I am intrigued.