As we all know, Dodge owners are the most badass folks out there. Former high school quarterbacks. Cellphone salespeople. Managers at Outback. It’s a high bar, but if you think you’re appropriately badass, you can be part of helping Dodge see big sales in the coming year by applying to join Dodge’s new Badassador Program.
As a “brand ambassador with Dodge attitude,” you don’t necessarily have to know very much about cars. According to the website, they’re “looking for passionate enthusiasts from a wide range of demographics and interests. But you’d better bring your A-game. Because repping the legendary Dodge brand is the kind of rare opportunity that could put your career into overdrive.”
That said, Dodge is very clear that you need to be more than just a little badass to make the cut, saying, “We’re looking for some next-level badassery here.” So if you can only serve regular badassery, you’re going to have to look for a job elsewhere. Only one tattoo involving flames? Get out of here. No broken bones from dirt bike, motorcycle or snow machine-related injuries? Yawn. Multiple pairs of close-toed shoes? Who do you think you are, Jaguar?
If you’re the kind of badass who’s cut out for a Badassador role you already have your goatee trimmed, your favorite Dale shirt on, a Smith & Wesson on your hip, a Coors Light in you hand. You eat, sleep, breathe and bleed gasoline, which would be a concern for your doctors if you ever visited a doctor or any kind at some point in the last decade. And you better believe you need to love America.
Except instead of shilling Challenger Hellcats, you’ve got the new Charger, which is either electric or has a six-cylinder under the hood. Don’t worry, though, there’s also the Dodge Hornet, which exists. Dodge also still sells the Durango, which you can still get with a V8 for 2025. In fact, you can still get multiple versions of the Durango Hellcat with names such as Hammerhead, Silver Bullet, and Brass Monkey. So it’s not exactly the lineup you may remember from a few years ago.
That said, there’s more to being a Dodge Badassador than having questionable scars and a large sunglasses collection. You have real responsibilities that are spelled out when you click apply. As a Badassador, the website says you’ll be expected to:
- Rep the Dodge Brand as an official Dodge Badassador to your existing audience on your existing social platforms
- Develop and pitch your original content ideas to Dodge representatives
- Fulfill a schedule of original Dodge Badassador content created by you
- Grow your audience by leveraging your exclusive, VIP access to Dodge resources to create your fresh, highly engaging content
- Earn the opportunity to have your content shared on official Dodge platforms
- Advance your influencer status and experience
Yep, if you thought you’d be able to do all of this without advancing your influencer status, you’d be sorely mistaken. So you better take care of that if you don’t want to be fired. Before you begin the application, though, Dodge has a warning for you:
WARNING! This isn’t for the faint of heart...we mean business. And by business, we mean a potential collaboration with some next-gen badasses. Tell us who you are, why you’re here, and how YOU define the Brotherhood of Muscle.
One thing you won’t see on the application, which is largely just basic contact information, socials and a few questions about who you are and your experience, is any mention of money. As a brand ambassador, you’ll be spending time promoting the brand, so you deserve to be paid, but maybe Dodge expects you to work for free? Things aren’t going great at Stellantis, but surely Dodge isn’t going to pull the “we pay you in experience” card in the year of our Lord, two thousand and twenty-five, is it?
I’ve reached out to Dodge for clarification on what it plans to pay its Badassador, but a representative was not immediately available for comment. If they get back to me, I’ll be sure to update, whether it’s money, stacks of Grizzly dip cans or if badassary is its own reward.
Update 1/24/2025 4:05 p.m.: Dodge replied saying, “The program will provide the many perks listed in the release, including free Dodge gear and swag, access to Dodge vehicles and more; there is not financial compensation.”