You Can Put In An Order For Your Audi E-Tron Soon

Audi will allow customers to place a $1,000 refundable deposit to order the company’s E-Tron electric SUV when it is unveiled in September, a tried-and-true strategy for cashing in early on electric car hype.

First deliveries of the E-Tron, which will debut on September 17 in San Francisco, should start in early 2019. That’s a more typical debut-to-release timeline than the last car to make headlines with a $1,000 deposit program, Tesla’s Model 3.

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The E-Tron crossover will be the first of three all-electric models Audi plans to launch by 2020. At least one of those is likely to be similar to the E-Tron GT that the company teased in March, while the E-Tron Sportback we saw in April could round out the range.

Audi’s also using a new online portal for the owners to track their E-Tron as it’s built, so impatient owners-to-be can watch their baby luxury electric SUV as it comes together. The so-called “digital ecosystem” will be further detailed at the event in September, but I’d expect it to have a lot more to it than purely reservation tracking.

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Mack Hogan

Mack Hogan is Jalopnik's Weekend Editor, but you may know him from his role as CNBC's car critic or his brave (and maligned) takes on Twitter. Most people agree that you shouldn't listen to him.