Women Don't Like American Cars

Illustration for article titled Women Don't Like American Cars

A new study about the car-buying habits of men and women from TrueCar shows that, while men tend to buy a mix of foreign and domestic vehicles, only two of the twenty cars purchased by females were from American brands.

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Interestingly, the top pick for women has changed from last year's New Beetle to the Volvo S40. For men, TrueCar says the top pick is the Porsche 911. That's interesting because, lat year at least, both the top men's and women's picks had the same spiritual originator, the original VW Beetle. The New Beetle derived from it stylistically, and the 911 is a direct (if very much advanced) ancestor mechanically.

It appears that Volkwagen's campaign to inject pure testosterone into the Beetle appears to have worked, as it has 45.4% male buyers as of 2011, up from 39.4% in 2010. Brand-wise, MINI tops the female chart with 46.2% female buyers, while the brand with the highest percentage of male buyers is Ferrari, with 92.5%.

But, mostly, we're left with the realization that the vehicles purchased primarily by men are domestics. Most of these vehicles are trucks and, while American brands only recently have had competition for the lady-popular Mini Cooper, no one makes more popular big vehicles than Ford, Chevy, and Dodge.

Top Female Purchases in 2011

Make & Model % Female

Volvo S40 57.9%

Nissan Rogue 56.9%

Volkswagen Eos 56.4%

Volkswagen Beetle 54.6%

Hyundai Tucson 54.0%

Honda CR-V 53.4%

Toyota RAV4 53.0%

Nissan Juke 52.7%

Jeep Compass 52.7%

Nissan Versa 52.2%

Nissan Sentra 52.0%

Lexus IS 51.8%

Toyota Corolla 51.8%

Mazda CX-7 51.2%

Mitsubishi Eclipse 50.9%

Acura RDX 50.5%

Infiniti EX 50.4%

Toyota Yaris 50.4%

Volkswagen Tiguan 50.3%

Subaru Forester 50.2%

Dodge Caliber 50.1%

Top Male Purchases in 2011
Make & Model % Male

Porsche 911 88.2%

GMC Sierra 87.5%

Ford F-Series 87.0%

Chevrolet Corvette 86.9%

Chevrolet Silverado 86.4%

BMW M3 85.1%

Audi S4 84.7%

Audi A8 84.4%

Cadillac Escalade EXT 84.3%

Maserati GranTurismo 84.3%

Toyota Tundra 84.1%

Ram 1500 84.0%

BMW 550 83.5%

Toyota Tacoma 82.8%

Chevrolet Colorado 82.5%

Chevrolet Avalanche 82.4%

GMC Canyon 82.4%

Ram Dakota 82.0%

Audi A7 81.5%

Porsche Cayman 81.4%

BMW 750 81.3%

In many ways, this study brings up many more questions than it answers. No entire brand has a majority of women buyers, for example. Why is that? The Dodge Calibur is the closest to a gender-neutral car (50.1% women)– is that because boring is gender-neutral? Women seem more practical and thrifty in most of their top choices. Are they not spending more on cars because of a lack of interest, and would they if there were expensive cars more in tune with their desires? What are the real desires of the genders in cars? Why do my car tastes seem so girly, sometimes? Should I talk to someone about this? There's clearly more to be said on the subject.

Also weird is listing Fiat as a "domestic" car. I guess it's true, but it's weird to see it.

DISCUSSION

bethany-c-porter
Bethany! stalled the FR-S in 1st in front of the sales staff and can never escape the derp.

OMG. This is just terrible. Usually, when I wanted a car, I took what I could afford (hence the 88 Mercury Tracer and Sautrn SL), but my husband changed all that (hence Suvi Saab). Now, if I am looking, I am looking at design first, with functionality a distant second. And now, for your reading pleasure (or to pass the time until it is time to go home), my a chick's opinion on the top chick cars:

Volvo S40 57.9%: Umm what? The only thing that can explain this car taking the top spot is safety and kiddos. Kinda BORRRRING, although I dig the return to the large badge. That is way fun. This car is purchased by practical women. Like Mary Poppins.

Nissan Rogue 56.9%: Good grief. While a nice compromise between a full blown SUV (those new Pathfinders are just THE WORST) and a sedan. This car screams compromise. Keep in mind these are my opinions, and reflect my taste, but eww. Not my taste.

Volkswagen Eos 56.4%: This is troubling. Very troubling. I loved the EOS when it came out. At the car show, they had one in the loveliest shade of light blue with an awesome name. The booth professional showed me the absolute symphony of the top going down and up, it was entrancing. Since I will always own a convertible until the day I die, the Eos was considered after an especially dark day with Suvi Saab. My husband did some research and promptly crossed it off the list. That symphony is apparently more like a cacophony in real life. A nightmare of known issues. Oh Eos, why? WHY?

Volkswagen Beetle 54.6%: I tend to judge cars by who drives them around me. For instance, PT Cruisers and CR-V are driven by complete and total idiots. Kia Souls are driven by grandmas. VW Beetles are driven by teenage girls, high maintenance women and men who really like bud vases in their cars (sit down, Ray... it's okay). While the new Beetles showed some promise at this year's car show, the stigmas attached are a bit much to overcome.

Hyundai Tucson 54.0%: It's a freaking Hyundai. Hate. Violently. That is all I am saying about that.

Honda CR-V 53.4%: See Volkswagen Beetle.

Toyota RAV4 53.0%: For crap's sake, really? I thought they quit making these. Seriously, enough with the crossovers. If I am driving, I want something unique, like me. I want something that makes me feel good and that I enjoy. I want a car like Suvi Saab. Went to lunch today and had the second old guy in a week hit on me. A guy getting out of a truck said I had the right idea and that it looked good. Even a lady from the warehouse took the time to point at it and say "I want that car! Every time I see it I want it!" I said thank you. Also, talk to my coworker Judy for SR20 info... she was with me.I do not want a crossover that will blend in. This may be why I have so many speeding tickets.

Nissan Juke 52.7%: Oh you silly Juke. Some things just cannot be explained. This is one of them.

Jeep Compass 52.7%: Clearly, the women buying these are terribly uninformed.

Nissan Versa 52.2%: My neighbor's mother bought a red one of these and then promptly backed it into a telephone pole. Sweet lady. Nuttier than a fruitcake. Since I have a child, and legs, I need a bigger car than this.

Nissan Sentra 52.0%: This is another car that screams compromise. But it is reliable (I think) and has a good reputation. But I am afraid Nissan is entering Samsonite Territry on this one. I've had all sorts of jobs in retail, and I used to sell luggage. Samsonite, in the 70s and 80s, had the best reputation out there. Well made. Fairly inexpensive. But then they sold out to some foreign conglomorate or something. Don't bother me with facts, I am speaking from memory here... but the quality went down the shitter.

Good luggage started to cost more. A great brand like Andiamo, or Tumi, or my favorite, Hartmann was going to cost you money, but it came with a lifetime warranty. If you traveled a lot, it was better to swallow the bitter pill and pay $300-$600 for a great piece from those brands than buy your stupid Samsonite or TravelPro luggage for $100 once every two years, usually less. But still people did it.

Lexus IS 51.8%: Oooh! The Lexus IS! I was not aware of the storied engineering behind Lexus until my husband explained it to me when we were shopping around for a late model Euro Type Luxury Sedan. Then some kid in town got a cute IS that he hoons all over the place. What a great little car these are! Good job, ladies.

Toyota Corolla 51.8%: Beige.

Mazda CX-7 51.2%: See Toyota Rav4.

Mitsubishi Eclipse 50.9%: My neighbor bought this after her jerk of a husband left her for some fat, not nearly as good-looking other woman. He also hid money from her and proceeded to buy himself a nice new full-size truck, leaving her with a salvage Isuzu Trooper that had the wrong front end on it. The tires were dangerously worn, it had mroe than 250,000 miles on it. When she got up the gumption, she got herself a cute little grey eclipse. I suspect a lot of women do this. And they should.

Acura RDX 50.5%: See Honda CR-V, literally (I think).

Infiniti EX 50.4%: See Nissan Versa, literally (I think).

Toyota Yaris 50.4%: Single women with lots of cats drive these. I just know it.

Volkswagen Tiguan 50.3%: What happened to the old Toureg? Those were cute. And they could tow a boat.

Subaru Forester 50.2%: Lesbians have to drive sometimes, too.

Dodge Caliber 50.1%: There may not be any hope left for women and awesome cars. Recently, a Jalop (maybe Slid?) mentioned that they could not remember the last time they saw a woman driving a sweet ride. This list may provide the reasons why.

Have automakers lulled us into car-buying complacency? Have we been beiged into doldrums that will only be emerged from slowly with purple Challengers? WHAT IS HAPPENING TO AMERICAN WOMEN?

TL; DR Frankly, I do not get it. Sometimes us wimminz crazy.