Pirelli tires is picking up where BMW Films recently left off. The company has a new division, Pirelli Films, and has produced an online thriller reportedly starring Naomi Campbell and John Malkovitch — the most unlikely dramatic duo since Gilbert Gottfried and Helena Christensen performed "Taming of the Shrew" (in our dreams). The film, titled "The Call" looks to be a thriller of the good vs. evil variety, with severe religious overtones that would make Mel Gibson crap the Shroud of Turin. From the awkwardly translated voice-over speech in the trailer, we actually thought it was a parody. Let's hope this ends well for all considered, including the Leo Burnett agency and video producer Anonymous Content, with which Pirelli created it. We'll see when it goes live in March, 2006.
The Call [Pirelli Films]
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Pirelli's 2006 Swimsuit (Optional) Calendar [internal]